Post by Procter & Gamble

We’re ready for another inspiring week at this year’s Cannes Lions International Festival of Creativity! P&G leaders – including Marc S. Pritchard, Kirti Singh, Damon Jones, Stacey Reherman, Lela Coffey, Eric Austin, Marc Villegas and Helen Driskell – will join valued partners and industry leaders for conversations exploring creativity, commerce, consumer understanding, sports marketing, AI and the future of brand building. On Tuesday, June 23, Chief Brand Officer Marc Pritchard will keynote, "Robots Can’t Build Brands: The New S-Curve of Creative Transformation," at the Lumière Theatre, emphasizing that despite technological advancements, creativity has always been, and always will be a deeply human endeavor. Later that day, Chief Analytics, Insights and Media Officer Kirti Singh will discuss how "The Consumer Remains Boss," exploring how deep consumer understanding continues to drive innovation, trust and brand growth in an evolving AI and analytics landscape. We’re looking forward to a week of learning, connection, and celebrating the future of creativity and innovation. #CannesLions2026 #PGInsights