Post by Procter & Gamble

Name: When we saw that tackling a 3-day beard and dealing with neck friction were major pain points in men
Uploaded: 2026-07-17T10:03:13.614Z
Channel: Procter & Gamble
Description: When we saw that tackling a 3-day beard and dealing with neck friction were major pain points in men's morning routines, our teams at Braun's Kronberg Design Studio got to work. Enter the new Braun N

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When we saw that tackling a 3-day beard and dealing with neck friction were major pain points in men's morning routines, our teams at Braun's Kronberg Design Studio got to work. Enter the new Braun NEVO. 💡 By pairing deep consumer understanding with proprietary science and advanced engineering, the NEVO is designed to solve some of the toughest shaving challenges. It features AeroTouch Shaving Technology, inspired by the micro-structures of butterfly wings, and an intelligent sensor that adapts to 1-7 days of beard growth in real time. Housed in a seamless, hydroformed stainless steel monocoque body, NEVO shows how P&G innovation turns everyday friction into a superior product experience, combining performance, durability and premium design in one system. "It's not just a nice, pretty housing," says Benjamin Wilson, Director of Design & Technology Communications for Braun and Venus. "It's really that next level of performance." Want to know how we engineered the end of shaving friction? Read the full story: https://lnkd.in/eqnNBMeM #PGInnovation

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