Post by .Priscilla McKinney.

Let's just say that James Norman, CEO of Pilotly started this amazing conversation with Michael Vorhaus at #iiex by saying, "I started with empathy for the auto consumer..." Oh, how that empathy has served him well. New company, new technology, but the same empathy and curiosity is driving the excellence and that was evident in this talk. Loved the balance he discussed about what is needed for the #marketresearch professional today. Technical skills on one hand, but #insight is not the same as data! As he said, "The computer will never give you the real story behind what is going on." Frank Buckler Gabriela Macchelli Janet Standen Rohan Narasimhan DAVID PAULL Mary Mathes Julie Kurd Bob Ferro Susan Griffin GreenBook Little Bird Marketing