Post by Primo Brands

Primo Brands Chief Customer Officer, Joe Wiggetman, spoke at The Beverage Forum in Manhattan Beach, Calif. this week. He was joined by industry leaders and provided insights into the ever-evolving world of beverage distribution. With so much change – from consolidation to new retailer demands – it’s clear that success depends on how well manufacturers, suppliers, and retailers work together, especially when bringing new beverages to market.