Post by Primary
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Can we knock down a concrete pillar? š¤ā ā The short answer: no.ā Better answer: we don't need to. ā ā Here's the challenge.ā A repeat exhibition.ā A great one.ā Industry leaders. ā High footfall.ā ā Same stand.ā New space.ā A bigger, busier location. ā One very noticeable concrete pillar, right in the middle. ā ā It's our role to find solutions. ā To think, how do we make it work?ā ā We redesigned the stand around the pillar.ā Repositioning the storage space, turning a visual obstacle into a functional asset. ā ā Better layout.ā Better location.ā No disruption to the experience. ā ā And, if we've done our job properly, you didn't even notice the pillar... š«ā ā #exhibitions #design #expo
