Post by PreZero International

𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐬 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐢𝐭𝐜𝐡: 𝐎𝐮𝐫 𝐧𝐞𝐰 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡  𝐔𝐄𝐅𝐀 ♻️🤝‍ The companies of Schwarz Gruppe are expanding their involvement in European football and entering a long-term strategic corporate partnership with UEFA. As the first partner of its kind, we leverage our unique ecosystem to shape the future of sports and nutrition in a sustainable, responsible and competitive way. ⚽ While Lidl International becomes a UEFA Grassroots Partner and UEFA’s Take Care Nutrition Partner, as well as an official partner of the UEFA Men’s and Women’s National Team Football, PreZero makes European professional football fit for a scalable and data-based circular economy. We support UEFA in its transformation from linear waste management to a circular economy, focusing on major national team tournaments and club competitions. By providing operational and strategic support, we use data-driven insights and standardized procedures to make circular performance measurable. Our scalable concepts for stadiums empower the association to take advantage of the economic opportunities of the circular economy and comply with current and future regulations. The goal is a scalable waste and recyclables management that turns European professional football into a blueprint for entire industries. Together, both partners are working on optimized cycles and minimizing non-recyclable residual waste. This strengthens resource sovereignty and uses the enormous reach of the competitions to raise the awareness of fans across Europe to the responsible use of valuable and raw materials. #ActingAhead #UEFA  #CircularEconomy #Grassroots #Football

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