Post by Pretty Little Marketer
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60% of Gen Z find products on TikTok before they ever open Google ๐๐ social changed the way we shop: people spot something, search the reviews, watch a creator test it and buy it in about two minutes, all without ever leaving the app. SAMY surveyed 100+ Gen Z worldwide for their latest report, "From Discovery to Commerce in the Social Universe." digging into how to do social search and Social SEO properly, why creators are the bit that turns searching into buying, and how AI discovery is feeding off all of it, plus a full platform-by-platform playbook for Meta, Pinterest, YouTube and TikTok Shop, all backed with case studies from brands like Rhode, Tefal and L'Orรฉal. dreamy, huh? download the report to discover more about discoverability, authority, and social commerce: https://lnkd.in/ep24FphB #Partner