Post by Premier Foods

It’s not every day you see a TV advert step off the screen and into real life. That’s exactly what the International team have done with The Spice Tailor in Australia. Building on a campaign already resonating strongly with consumers, they transformed a high-performing TV ad into an immersive retail experience at Chadstone, Australia’s largest shopping centre. The result was the country’s first 3D holographic activation of its kind, stopping shoppers in their tracks and introducing the brand in a completely new way, while driving purchase through our retail partners, Coles Group and Woolworths Supermarkets. It’s a great example of how we’re building future-focused brands and expanding in international markets. And, above all, of what can happen when teams turn strong ideas into something people can genuinely experience.

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