Post by Praveen Vasudevan

Campaign Idea for Zepto × BookMyShow: "Unfold The Odyssey" ⛵📖 A simple insight — People don't just watch great stories. They love becoming a part of them. So I thought — why not turn a movie promotion into an experience instead of just another poster? Here's the story: You order on Zepto . Along with your delivery, you receive a beautifully illustrated The Odyssey movie poster. At first, it looks like a regular promotional poster. But then... You notice fold guides. With every fold, the artwork transforms. A compass. Ancient landscapes. The open sea. Until finally... The poster becomes Odysseus' iconic ship The final fold reveals a QR code to instantly book tickets on BookMyShow The journey begins before you even enter the theatre. 💡 Insight: Some stories are too iconic to be promoted with just a poster. They deserve to be experienced. 🎯 What this does: - Turns movie promotion into an interactive experience. - Makes every Zepto delivery a memorable keepsake. - Strengthens the Zepto × BookMyShow partnership through experiential marketing. - Encourages social sharing as users unfold the story themselves. - Builds excitement for “The Odyssey” long before audiences reach the theatre. Because the greatest journeys don't begin on the big screen... They begin with the very first fold.⛵ Would love your thoughts on this 🙌 Chandan Mendiratta Ishita Gupta Kapil Mehta Deepinder Goyal #Marketing #CampaignIdea #Zepto #BookMyShow #TheOdyssey #MovieMarketing #ExperientialMarketing #CreativeAdvertising #BrandExperience #Origami