Post by Pratik Thakker

Founder & CEO, INSIDEA | Elite HubSpot Partner | HubSpot Certified Trainer | Inside 1,500+ HubSpot builds, sharing what the top 1% do | TEDx speaker

Sustainability becomes far more powerful when it can scale. In Syed Fazil's case, discarded coconut leaves became eco-friendly brooms. What would have gone to waste became a product, a business, and eventually a source of employment for 20+ women. Today, the business has grown 20x through Flipkart. By giving sustainable businesses access to customers across India, Flipkart has helped Syed scale without changing the foundation of what he built. His products are still made from locally sourced coconut leaves. His business is still rooted in Pollachi. The difference is that sustainable products now have a national market. Sometimes, that's exactly what growth should look like - bigger markets without losing your roots.

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