Post by Pratik Kulkarni

In 2021, fresh out of my MBA, I knew I wanted to work in the creative field—but I had no idea how to begin. With an engineering background and no experience in advertising, I was at a crossroads. That’s when Samrat Phadnis stepped in and helped me figure out what could be done next. His guidance gave me clarity—and then I applied for an internship at Setu Advertising When I met Rugwed Deshpande Sir, he asked, “Why advertising after engineering?” I smiled and said, “Creative kahi tari karaycha hota aadhipasun… but Abbu nahi maane!” He laughed. Soon after, I was handed a digital campaign assignment by Neha Tatke and Aniket Kale. I completed it in a couple of days—and on 16th February 2021, I officially joined Setu as an intern. Now, nearly four years later, I’ve been promoted to Manager – Digital Strategy. This journey was made possible by people who shaped and supported me at every step: • Amey Pendse and Nikhil Khaire — who guided me when I knew nothing about advertising. • Anupam Kulkarni —who kept me grounded in both escalations and praises, and helped me see the right path in crucial moments. • Rutuparna Deshpande Sir - Steady and consistent source of support. • And Rugwed Deshpande Sir—whose vision and leadership have not only built an inspiring organisation, but also shaped the careers of people like me. Grateful for the journey so far—and excited for what’s next. #CareerGrowth #DigitalStrategy #SetuJourney #Gratitude #LifeatSetu #AgencyLife