Post by PPD

🤖 Artificial intelligence is no longer a future concept in HEOR and real-world evidence generation. It’s already reshaping how evidence is designed, analyzed and applied across the product life cycle. At #ISPOR2026, our experts explored how AI and real-world data are transforming healthcare decision-making, from advanced analytics and economic modeling to patient-centered research. Key discussion topics include: 📊 AI-enabled evidence generation and advanced analytics 📚 AI-assisted health economic modeling and evidence synthesis 🛡️ Responsible AI governance, transparency and validation 🧑‍⚕️ Integrating patient-centered evidence while preserving nuance 🚀 Emerging applications including synthetic controls, adaptive reimbursement models and AI-assisted HEOR workflows One theme remained central throughout the session: 💡 AI can accelerate and enhance evidence generation — but scientific rigor, expert oversight and trust remain essential. Watch the symposium recording to explore practical examples, real-world applications and future directions for AI-enabled HEOR and RWE: http://spr.ly/6043BDOZsX