Post by Pour Decisions Podcast

What if non-alcoholic beer didn’t feel like a compromise? In our latest episode of the Pour Decisions Podcast, we sit down with Lars Dahlhaus, Founder & CEO of Fresh Momentum Brewery, to break down how non-alc beer is evolving—and why Germany is already far ahead. From a brewing process that skips dealcoholization entirely to a market where NA already makes up a meaningful share of total beer consumption, Lars shares what’s driving real change in the category. If you’re building in beverage, this is a look at where consumer behavior is actually heading. New episode out now: 🎙️ Watch on YouTube: https://lnkd.in/gAKx-b8A 🎧 Listen on Apple Podcasts: https://lnkd.in/geVxqy5P #PourDecisionsPodcast #BeverageIndustry #CPG #LALibations #TheBeverageForum #BeverageInnovation #BrandBuilder #BrandDeals #BusinessPodcast #CPGInnovation Dino Sarti

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