Post by Pool & Hot Tub Alliance

With more than 20 years of experience in the pool and spa industry, Jamie Novak brings a powerful blend of marketing leadership, brand strategy, and real-world industry insight to the Center of Excellence. As Director of Marketing at POOLCORP, she has led initiatives across some of the industry’s top manufacturers, helping shape how products, services, and brands connect with customers. As the Business Education Faculty Chair, Jamie plays a key role in developing forward-thinking curriculum, mentoring instructors, and ensuring course content reflects the latest trends in marketing, customer experience, and business growth. Her perspective helps keep the Center of Excellence education relevant, strategic, and aligned with how today’s professionals build and scale their businesses. A natural storyteller and passionate brand builder, Jamie is dedicated to helping industry professionals elevate how they show up in the market and deliver meaningful customer experiences. Learn from leaders shaping the future of the industry at https://phta.org/COE #FacultyChair #MarketingLeadership #PoolIndustry #EveryDayExcellence #PHTA