Post by Polaroid

There are easier places to start a conversation about over-digitalization than the middle of a beach. It’s actually a pretty ridiculous thing to do. But easier isn't always more memorable. Our billboard references data centers and water consumption, but it’s about much more than that. It’s about protecting the things that make us human. And we'll keep reminding people of that again, and again, and again. P.S. No beaches were harmed in the making of this billboard.