Post by Pocus (acquired by Apollo.io)

The CMO role is the broadest in the C-suite. Change our minds. That’s at least Andy Varshneya’s POV. While a CRO is ultimately optimizing one thing (revenue), the CMO owns messaging, brand, positioning, product alignment, pipeline generation, performance management, budgeting... the list goes on. Andy would know. In his role as VP Marketing Operations & Chief of Staff, he’s the right hand to the CMO. He sees the role as two distinct buckets: ↳ Who are we? How do we show up, what do we say, how are we received in market ↳ How do we perform? ROI, pipeline, planning, budget i.e. the behind-the-scenes engine The best CMOs either master both or have the self-awareness to find a partner who covers their blind spot. Andy shares more insights about career growth in operations, how to be a strategic ops partner, and more in this episode. Check it out here: https://lnkd.in/eQDzdiJs

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