Post by Pocus (acquired by Apollo.io)

Name: Most ops teams get pulled in at the end of planning season. "Hey, here's the headcount plan. Figure
Uploaded: 2026-03-03T15:18:54.889Z
Channel: Pocus (acquired by Apollo.io)
Description: Most ops teams get pulled in at the end of planning season. "Hey, here's the headcount plan. Figure out where to put people." Don’t fall into this trap. RevOps should be leading the strategy conve

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Most ops teams get pulled in at the end of planning season. "Hey, here's the headcount plan. Figure out where to put people." Don’t fall into this trap. RevOps should be leading the strategy conversation. Stephen Rickli, Head of GTM Strategy & Ops at Zip, does it differently. His team starts the conversation 6 months earlier: → If we clean-sheeted our sales org from scratch, what would it look like? → Are we attacking the right pockets of the market? → Have we segmented the business the right way? That's the conversation that shapes territories, quotas, and team design. Not the other way around. The best RevOps teams aren't reactive. They're in the room before the decisions get made. Full episode is out now: https://lnkd.in/eeC_XGve

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