Post by PLAYMOBIL

⚽ 𝐖𝐡𝐞𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐦𝐞𝐦𝐨𝐫𝐢𝐞𝐬 – 𝐚𝐧𝐝 𝐛𝐫𝐢𝐧𝐠𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 The 𝟮𝟬𝟮𝟲 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 has just kicked off – and with it comes more than just big matches. It brings meaningful moments into everyday family life. Our latest representative survey shows: 👉 Around 𝟳𝟬% of Germans see football as a cultural force that connects generations: Nearly 𝟵𝟬% have some form of connection to collecting and in family households, up to 𝟳𝟴% can imagine collecting or gifting football figurines together. What does this mean in practice? Football is far more than 90 minutes on the pitch. It’s about: ⚽ shared evenings watching matches ⚽ small rituals that build excitement around the game ⚽ keepsakes that last for years Collecting, in particular, plays a powerful emotional role. For many, it blends nostalgia with new experiences – creating a bridge between generations. “Football connects people across generations – not only in stadiums or in front of the TV, but also through shared rituals and memories. That’s exactly where the true value of collecting lies.” – Bahri Kurter, Executive Board Member, Business Unit Playmobil Looking ahead to the 2026 World Cup, this is exactly what we want to support: Not the individual product, but the idea of keeping shared football traditions alive – through collecting, playing, and remembering together. 👉 Because in the end, it’s not just the goals that stay with us – it’s the stories we create along the way. #WorldCup2026 #FootballUnites #FamilyMoments #Collecting #Culture #Playmobil #Memories #BrandStorytelling