Post by Playmobil China

𝐓𝐰𝐨 𝐢𝐜𝐨𝐧𝐬, 𝐨𝐧𝐞 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Barbie ® 𝐦𝐞𝐞𝐭𝐬 PLAYMOBIL ! 💗 Mattel EMEA and PLAYMOBIL are opening a new chapter in their global partnership: Barbie is joining the PLAYMOBIL universe. Following the announcement of a dedicated Monster High™ Playmobil line (launching this fall), the next milestone in the collaboration is now underway – bringing together two of the most recognized brands in the toy industry. 𝗟𝗮𝘂𝗻𝗰𝗵: 𝗦𝘂𝗺𝗺𝗲𝗿 𝟮𝟬𝟮𝟲 The new 𝗕𝗮𝗿𝗯𝗶𝗲 𝘅 𝗣𝗟𝗔𝗬𝗠𝗢𝗕𝗜𝗟 series brings the Malibu lifestyle 🌴 and the world of Barbie Dreamhouse Adventures to PLAYMOBIL’s signature modular play system. First glimpses show Barbie on roller skates with her dog – a preview of the lightheartedness and everyday appeal of the upcoming sets. Barbie and PLAYMOBIL both celebrate imaginative play and open-ended storytelling. The new collection opens up new possibilities for character-based play – with a focus on creativity, exploration, and fun. Bahri Kurter, 𝗕𝗼𝗮𝗿𝗱 (Vorstand) 𝗣𝗟𝗔𝗬𝗠𝗢𝗕𝗜𝗟: “𝘉𝘢𝘳𝘣𝘪𝘦 𝘪𝘴 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘤𝘰𝘯 𝘸𝘩𝘰 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘳𝘦𝘪𝘯𝘷𝘦𝘯𝘵𝘴 𝘩𝘦𝘳𝘴𝘦𝘭𝘧. 𝘏𝘦𝘳 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘗𝘓𝘈𝘠𝘔𝘖𝘉𝘐𝘓 𝘸𝘰𝘳𝘭𝘥 𝘣𝘶𝘪𝘭𝘥𝘴 𝘰𝘯 𝘴𝘩𝘢𝘳𝘦𝘥 𝘷𝘢𝘭𝘶𝘦𝘴 𝘢𝘯𝘥 𝘰𝘱𝘦𝘯𝘴 𝘶𝘱 𝘯𝘦𝘸 𝘱𝘰𝘴𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘧𝘰𝘳 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨 𝘱𝘭𝘢𝘺.” Ruth Henriquez, Head of Licensing, Publishing, and LBE, Mattel EMEA “𝘖𝘶𝘳 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘗𝘭𝘢𝘺𝘮𝘰𝘣𝘪𝘭 𝘰𝘧𝘧𝘦𝘳𝘴 𝘢𝘯 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘦𝘹𝘱𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘰𝘧 𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴. 𝘛𝘩𝘦𝘪𝘳 𝘥𝘪𝘴𝘵𝘪𝘯𝘤𝘵𝘪𝘷𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘢𝘯 𝘪𝘥𝘦𝘢𝘭 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘪𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘣𝘳𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘰𝘶𝘳 𝘤𝘰𝘳𝘦 𝘭𝘪𝘯𝘦𝘴” Further details about the collection will follow in the coming months. #BarbiexPlaymobil #Mattel #Playmobil #ToyIndustry #BrandPartnership #Storytelling #Sommer2026 #Produktlaunch #InnovationInPlay