Post by Playfly Sports

What makes a college athletics program valuable in today's landscape? That's one of the questions explored in a recent Courier Journal story examining what a potential future college football super league could look like—and which programs would make the cut. Playfly CEO Craig Sloan shared how factors like fan base size, donor support, brand strength, media value, attendance, recruiting, and institutional alignment all contribute to a school's long-term position in an increasingly competitive marketplace. One takeaway stood out: Programs can't afford to stand still. As Craig noted, schools are constantly evaluating how to strengthen their position through investment in coaching, student-athlete support, NIL, fan engagement, and overall program growth. The schools that continue to evolve will be the ones best positioned for whatever comes next. Interesting read on how college sports stakeholders are thinking about brand value, conference realignment, and the future of the industry. 🔗 Follow the link below to read the full story.