Post by Playfly Sports

Local NBA numbers this season reinforce something we see consistently: demand for live, local sports isn’t going anywhere. SBJ reported that audience growth across multiple markets — paired with streaming now exceeding 15% of consumption — points to fans following their teams wherever the games are available. For brands, that consistency matters. Local sports continue to deliver engaged audiences at scale, regardless of platform, and Playfly turns that sustained fan into measurable value across linear and streaming. Link in the comment below! 👇