Post by Playable

While many brands use gamification for lead generation or awareness, hummel chose a different route - focusing where commercial impact matters most; inside CRM email flows and seasonal campaigns. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐬𝐩𝐞𝐚𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 👇 🎯 Adding a Wheel of Fortune to triggered CRM emails (cart abandonment) for just one week increased revenue by 77.4% and click rates by up to 99%. 💰 Their Easter campaign drove a 100.3% increase in CRM-driven revenue compared with the same period the previous year. A strong example of how gamification can drive measurable results far beyond the top of funnel. Big thank you to Emma Graversgaard, Louise Guldbæk Christiansen, and the team at hummel for the collaboration and insights. Read the full customer story here 👇 https://lnkd.in/e8R2FB65 #EmailMarketing #CRM #Ecommerce #Gamification #Playable

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