Post by Playable

⭐ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐧𝐭𝐡 ⭐ And the winner is... Coca-Cola Europacific Partners 👏 One of the world’s largest Coca-Cola bottling partners, CCEP launched a smart customer campaign to drive downloads of the new 'MyCCEP' app in GB - the B2B app designed to give customers everything they need, right in the palm of their hand - and to drive continual engagement through a fun, instant win Slot Machine experience. 🎮 𝐆𝐚𝐦𝐞 𝐭𝐲𝐩𝐞: Slot Machine 💫 𝐆𝐚𝐦𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: MyCCEP Members downloaded the app, signed in, and received one daily play for the chance to win prizes instantly. The month-long campaign was supported by reminder emails that encouraged users to return daily and stay engaged with the app. 🏆 𝐏𝐫𝐢𝐳𝐞𝐬: 412 prizes in total including Apple iPad Air, £50 Amazon vouchers, branded merchandise, speakers, notebooks, bags, and more. 𝐖𝐡𝐲 𝐰𝐞 𝐥𝐢𝐤𝐞 𝐢𝐭: This campaign is a great example of turning a B2B app launch into an engagement opportunity. The MyCCEP Team at CCEP combined a simple and rewarding game mechanic with reminder emails to support two clear goals: driving downloads and bringing users back regularly. A smart use of gamification to build both adoption and habit. 𝐓𝐫𝐲 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/em2GmacY Great work MY CCEP team Gemma Winston and Madiha Chaudhary👏 #Campaignofthemonth #Gamification #Playable #MyCCEP MyCCEP.com Daniel Lawrence Richard Lappin Danielle Champion