Post by Playable

A lot of eyes on screens these days during the FIFA World Cup 2026. Here's how Orkla Danmark is using gamification to engage their consumers throughout the tournament: 🥅 An interactive game putting your football skills to the test - score a goal with the KiMs Ostepops character 📱 Promoted via QR codes printed on more than 2 million bags of crisps, supported by in-store POS material across retailers in Denmark 🤝 Combining brand engagement, product packaging, in-store activation, and digital engagement in one seamless experience is extending the consumer experience beyond the product itself Ready to give it a shot? Try the game, link in the comments. Congratulations to the Orkla Snacks team on a brilliant execution, Anne Rahbek Petersen 👏