Post by pladis Global
157,818 followers
Behind every pack is a story. Ours starts in British fields. š¾ New McVitie's Original Digestives packs are beginning to roll out, highlighting our use of 100% British wheat and the farmers helping to grow it. Through Back to Farm, we're working with growers to support regenerative farming practices and help build resilience for the future, supporting the Responsible Sourcing pillar of our Happy People Happy Planet global sustainability strategy. š„ Watch farmers Charlotte Garbutt and Ellie Hay share how the programme supports their approach to farming and read more here: https://lnkd.in/ezD3SPvc. #BackToFarm #pladisGlobal #HappinessWithEveryBite
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