Post by PitchHub

55% of pitch decks reviewed last year lacked adequate market analysis. That number isn't a slide design problem, It's a definition problem. Most founders skip straight to sizing the market. They've never stopped to define what a market actually is. A market = your target demography + your defined geography. That's the whole formula. "University students across the UK" is a market. A demography and a geography, combined. Specific enough to be credible. Bounded enough to be testable. Skip this step and everything downstream inherits the vagueness, your TAM looks invented, your SAM looks arbitrary, and your SOM looks like a guess dressed up as a forecast. The data backs this up. Investors are now spending 22% less time reviewing decks than they were the year before. 31% of readers bounce within the first 10 seconds. There is no time left in this market for vague market slides, only for founders who can state, in one sentence, exactly who they're serving and where. Before you can size your market, validate it, or pitch it to an investor, get crystal clear on those two variables first. If you want to know how well you've actually framed your market opportunity in your current raise prep, take the free Fundraising Readiness Index. Link in bio. #MarketSizing #StartupFounders #InvestmentReady #PitchHub #FounderEducation #UKStartups #PitchDeck #MarketDefinition #RaiseCapital #BusinessStrategy

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