Post by PINK SALT

🐶Walk Your Tuna — Roger Vivier 💖 2021 — EPISODE 6 — When Luxury Became a Game #PinkSalt 🛼 #10yearscountdown How do you transform an iconic Maison into an interactive playground? 🎮✨ That was the challenge behind Walk Your Tuna: an innovative Augmented Reality game we created for Roger Vivier, in collaboration with Marc Wakefield at Wakefield Extended Realities Ltd in London, to transform social media into an entertaining, playful and immersive brand experience. 🐾💖 The ambition wasn't simply to launch an Instagram filter, but to push the creative possibilities of AR by creating a world audiences could step into. A place where fashion, storytelling and gaming came together in just 15 seconds. 🚀🌸 The Versailles cat, the movie star, the DJ and the eccentric grandma are characters imagined by Creative Director, Gherardo Felloni, inspired by his actors from the Hotel Vivier press presentations, strolling through Paris with their dog Tuna: a great friend of the brand. Illustrated by Korean artist YongOh Kim, the experience invited users to choose one of four original Vivier inspiring charactersand add their own face, and guide the beloved dog Tuna through a colourful Paris inspired by the Eiffel Tower, the Louvre and Place de la Concorde. 🗼🎀 Using facial movements to jump, blink and dodge obstacles, players explored a fantasy universe filled with vibrant animation, playful interactions and cinematic pacing inspired by anime and cult movies. The result was an innovative AR experience that blurred the boundaries between gaming, fashion and social media. ✨🎮💗 Happy to celebrate a great innovative project on our 10 Years Countdown for our beloved Roger Vivier  💕 Beatrice Cardile TOD'S Group Roger Vivier Gherardo Felloni YongOh Kim Eugenio Ormas Wakefield Extended Realities Ltd Marc Wakefield 📍Find out more on our website: https://lnkd.in/eMkDD7bF

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