Post by PINK SALT

💚🍎🍎🍎💚 Il Cucchiaio d’Argento 2019 — EPISODE 5 — Buccia on the Beach 🏄‍♀️ #PinkSalt 🛼 #10YearsCountdown How do you make children fall in love with cooking? 👩‍🍳💕 That was the challenge behind Buccia, the original Intellectual Property we created for Il Cucchiaio d’Argento: a character designed to entertain, educate and inspire children and parents to spend more time together in the kitchen. 🍎✨ The ambition wasn't simply to design a mascot, but to build a long-term storytelling universe capable of living across platforms, formats and future initiatives. 🌸 To bring this vision to life, we collaborated with award-winning illustrator Mauro Gatti, creating Buccia: a heart-shaped apple with an endless passion for cooking, an expressive personality and just the right amount of mischief. From her visual identity to her emotional range, every detail was designed to make her instantly relatable, memorable and adaptable. 💗 Buccia's world came to life through animations, stickers, a cookbook, promotional materials and 60 interactive Instagram Stories that transformed social media into an edutainment experience. Through games, playful challenges and cooking activities, the project encouraged children to discover food, creativity and healthy habits, while giving families a new reason to cook, learn and have fun together. 🍝🎀 Because the best brand characters don't just tell stories, they become part of them. 🩷 Editoriale Domus S.p.A. IL CUCCHIAIO D'ARGENTO Beatrice Cardile Annalisa Musso Marta De Simone Mauro Gatti Stefano Meazza Marco Bottini Paolo Vendramini Francesco Fragomeni Antonio Ruscitti 📍Find out more on our website: https://lnkd.in/eAepnbcv

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