Post by Pierre-Charles Vanneste

Hospitality & Client Services Manager

๐Œ๐ข๐ฅ๐š๐ง๐จ ๐‚๐จ๐ซ๐ญ๐ข๐ง๐š ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, ๐ฆ๐ฒ ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐–๐ข๐ง๐ญ๐ž๐ซ ๐Ž๐ฅ๐ฒ๐ฆ๐ฉ๐ข๐œ ๐†๐š๐ฆ๐ž๐ฌ Just over a week after returning from my first Winter Games with Team Belgium, Iโ€™m still amazed by what we achieved together. A major highlight was launching our very first Winter Olympic Hospitality House: the ๐‹๐จ๐ญ๐ญ๐จ ๐๐ž๐ฅ๐ ๐ข๐ฎ๐ฆ ๐๐ฎ๐›. A huge thank you to The National Lottery, Jannie Haek & Olivier Alsteens, and our AB InBev colleagues Katie, Jessica, Bethany, Charlotte, Ief Timmermans & Eelco van der Noll for helping turn this vision into reality. The ๐‹๐จ๐ญ๐ญ๐จ ๐๐ž๐ฅ๐ ๐ข๐ฎ๐ฆ ๐๐ฎ๐› became a meeting place for Belgian, international and Italian fans to celebrate the Games together. Watching the competitions on big screens while enjoying Belgian specialties from Thijs Vervloet and visiting the pop-up shop thanks to Loes & Natacha, created a real piece of Belgium in the heart of Milano. This project wouldnโ€™t have been possible without an incredible team. ๐๐ซ๐จ๐ฎ๐ย to have worked alongside Christine De Vos and Loubna Benlahssen. ๐†๐ซ๐š๐ญ๐ž๐Ÿ๐ฎ๐ฅย and thankfull to Cรฉdric Van Branteghem, Jean-Michel Saive, Matthias, and the BOIC board for their trust and support. The ๐‹๐จ๐ญ๐ญ๐จ ๐๐ž๐ฅ๐ ๐ข๐ฎ๐ฆ ๐๐ฎ๐› also hosted several memorable moments, including the visit of the ๐š๐ญ๐ก๐ฅ๐ž๐ญ๐ž๐ฌย and their families (also in the shop), Belgian Nights with the amazing DJ Henri Peiffer and the royal reception with T.M. The King and Queen of the Belgians and H.R.H. Princess Eleonore. Thank you to my colleague Sophie for managing the tickets, and all our colleagues of Team Belgium in Milano and at home. A special ๐ญ๐ก๐š๐ง๐ค๐ฌ to our ๐‹๐จ๐ญ๐ญ๐จ ๐๐ž๐ฅ๐ ๐ข๐ฎ๐ฆ ๐๐ฎ๐› ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ: Ministry of Foreign Affairs Belgium, FPS Chancellery of the Prime Minister (Arlin Bagdat & Caroline Joris), Wallonia.be/fr (Adrien DOLIMONT, & Stรฉphanie Wyard), Fรฉdรฉration Wallonie-Bruxelles, Vlaamse overheid (Annick De Ridder, Matthias Diependaele, Martje Eyckmans, Robin Blervacq) and Sport Vlaanderen (Philippe Paquay & Jo Haentjens). Merci aussi ร  toi Antonella Cerasino from the Organizing Committee for helping us on the road to Milano! Team Belgium, you made my first Winter Olympics unforgettable. Until next time. LA28, here we come! #TeamBelgium #MilanoCortina2026 #WinterOlympics #LottoBelgiumPub #OneTeam #BelgianPride