Post by Picnic Technologies

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗼𝗳 𝗼𝘂𝗿 𝗻𝗲𝘄𝗲𝘀𝘁 𝗶𝗰𝗲 𝗰𝗿𝗲𝗮𝗺 𝗿𝗮𝗻𝗴𝗲 🍦 What makes a cone feel “creamy” before you even taste it? And how do you visually communicate “happy”, “bold” or “playful” on your table during a family moment on a sunny afternoon? For these new additions to our Picnic private label range, we worked with very clear creative quality cues from the start:  • Cornets → fun, creamy, playful  • Water Ice Lollies → bright, bold, happy These cues guided everything, from the colour palettes and illustration style, to the worlds we created on pack. The ice cream cone range became softer, beachy and light-hearted. The water ice range went in a completely different direction: high contrast colours, energetic storytelling and imaginative characters. A fun example of how packaging design can help translate product experience into something consumers instantly feel.