Post by Phrase

Most Fortune 100 CEOs have never played Fortnite. Cathy Hackl handed them a Nintendo Switch and told them to try. Cathy joins Phrase CEO Georg Ell for a special CEO-to-CEO edition of the In Other Words podcast examining what Fortnite, AI agents, and Gen Alpha can teach global business leaders about the future of customer engagement. Gaming is now worth more than music and Hollywood combined. Yet many business leaders still treat it as something their kids do after school rather than one of the most important windows into future customer behavior. Few people have spent more time studying that change than Cathy. The former Emmy-nominated journalist and current Emmy judge is now CEO of Future Dynamics, Nokia's Futurist-in-Residence, one of Newsweek's Top 25 AI Visionaries, and a trusted advisor to some of the world's biggest brands. Many know her as the Godmother of the Metaverse. In Cathy’s words: "Any brand needs to think about multiple customers. They're selling to humans, but they're also going to have to sell to their agents, and then it's going to be agent-to-agent." Listen or watch the full episode YouTube: https://lnkd.in/d7GSHKsE Spotify: https://lnkd.in/dCurfQYG Apple: https://lnkd.in/dvPDM9tc

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