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"It's almost impossible these days to be the CEO of any decent-sized company and admit that you aren't using AI." Chris Dell spent 14 years at Booking.com building and leading a roughly 400-person content operation across 45 markets. He's not anti-AI, but he's acutely aware that much AI adoption is being driven by investor pressure rather than business need. Chris joins Jason Hemingway on In Other Words to discuss the rise of what he calls "performative AI." He's also open about where AI can genuinely add value, from quality management and intelligent routing to the longer-term promise of personalization at scale. Watch or listen to Chris Dell on YouTube: https://lnkd.in/eWsGzfQe Apple: https://lnkd.in/eJeBs655 Spotify: https://lnkd.in/edQrdEGu

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