Post by Philipp Zentner
CEO at LI.FI - The execution and liquidity layer for on-chain finance.
Two years ago, we started with a simple question. What will it take to simplify the integration of blockchain primitives with global financial rails? Today we’re launching LI.FI Intents to help make that possible for every business in the world. A product we know this industry needs, a product we’ve built to solve some of the biggest challenges global fintechs face as they move into digital assets, a product we believe companies don’t need tomorrow, or even today, they needed it yesterday. How do we enable stablecoin payments? How do we unlock access to real-world assets for our users? How do we ensure we only touch compliant liquidity across blockchains? These are some of the biggest questions leadership teams across fintech are asking themselves right now. They’re the same questions we asked ourselves. And we knew they had to be solved. LI.FI Intents is our answer. Every touchpoint of the stack is modular. The entire product is fully customizable to fit ANY business need. From the order type, to who the market maker can be, to how the transaction will be settled on blockchains, to which service providers your business trusts - everything can be shaped around how you want your product to work. As a builder myself, this is the kind of flexibility and abstraction I’ve been looking for in this industry ever since we started LI.FI 5 years ago. And I’m incredibly proud that the LI.FI team is delivering it. LI.FI Intents is built to make crypto products easier to launch for businesses that want to move onchain, but have been slowed down by the complexity of it all. The enterprise stack for onchain finance. For all intents and purposes.
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