Post by Philipp Schulte

Marketing & Ad Expert 📈 I Translates data into strategy 💡I Head Of Advertising Effectiveness @RMS. DER AUDIOVERMARKTER 📻I Passionate Sociologist ❤️I Always in Transformation 🦋 I Speaker🎤 I Antifascist 👊

What the Prof. says #2 11% threshhold to get the most from Audio! Mark Ritson on point again: Radio in the media mix is a powerful lever for more pricing power, more emotionality in your campaigns (and vice versa likelihood of growth), distinctiveness (audio assets with more direct on mental availability) and impact on mental availability. If you want to know more about how your brands grow faster? Get in touch with us at RMS Der Audiovermarkter. #audio #mentalavailability #howbrandsgrow