Post by Philipp Heitsch

DESIGNLIGA FOR BRÜCKNER – HOLISTIC CORPORATE DESIGN RELAUNCH How do you create a unified brand presence for a group of companies while preserving the individuality of each business unit? For the Brückner Group, Brückner Maschinenbau, Brückner Servtec, Kiefel, and PackSys Global Designliga developed a holistic corporate design and modular trade fair concept that brings clarity to a complex brand architecture. The goal was to strengthen the overarching group identity while allowing each business unit to maintain its own positioning and expertise within a coherent visual system. The result is a flexible yet clearly structured design framework built on defined layout principles, a distinctive visual language, and a comprehensive icon library with more than 500 elements. This system ensures consistency across all touchpoints — from corporate communications and digital applications to large-scale exhibition environments. At the same time, the modular trade fair concept translates the brand into space. Adaptable to different stand sizes and formats, it creates a strong, recognizable presence while offering functional flexibility and a welcoming atmosphere for dialogue and exchange. A future-proof brand foundation that connects strategy, design, and spatial experience — and turns complexity into clarity. Special thanks to: Thomas Herrmann, Janna Dautel, Markus Sippl, Frank Naef, Karlheinz Weinmann, Karl Zimmermann, all their team members, and the support of the management team Kudos to our designliga team: Christina Koepf, Sasa Stanojcic, Nina-May Berger , Antonia Füner, Rafael von Stokar, Sarah Janson, Lorenz Pfeiffer, Oliver Hering, Luis Pöschl, Coline Scheirle, Max Krapf, Simon Scoffin, Julian Demharter #CorporateDesign #BrandArchitecture #ExhibitionDesign #B2BBranding

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