Post by Paul Gough

There’s a particular satisfaction that comes from seeing months of planning, partnership working and communications preparation come together. ​L​ast week, ​the Government and Comcast NBCUniversal announced plans for the Universal ​United Kingdom Resort in Bedfordshire​- a major​ £5 billion+ investment story​ with significance for ​domestic tourism​,​economic growth, ​and the UK’s international reputation as a place to do business. I’ve been fortunate to work with talented colleagues across Government and partners at Comcast NBCUniversal​ on what has been one of the ​m​ore complex and rewarding communications projects I’ve worked on ​r​ecently. Announcements of this scale demand ​a​ligning multiple organisations, navigating a wide range of stakeholder interests, ​c​oordination across government, and delivering a story that ​c​onnects with audiences in both the UK and internationally takes a huge team effort. I’m ​v​ery proud of what colleagues across DCMS and our partner organisations have achieved. Seeing the story land across national, regional, trade and international media ​was a reflection of the expertise, commitment and collaboration of so many people behind the scenes. https://lnkd.in/ehXzudPU