Post by Petsaurus

#FurFly is now in the hands of pet parents, and the early response has been incredibly encouraging. The first thing people notice is the packaging and positioning—and the feedback has been overwhelmingly positive. It's gratifying to see the thought that went into the brand resonate with our community. One small but meaningful departure: "With Added Broth." It subtly sets FurFly apart from the #rawr4dogs and #pawr4cats family, where "We Add Nothing" has always been our guiding philosophy. Because sometimes, the best addition isn't a synthetic ingredient - it's more real food. Build with proteins. Build with hydration. FurFly: All Real Food. No Lie! Selling at a retail store near you. Also available on Amazon. Brand & Packaging Design: Cohesive Labs Petsaurus Ameya Bhate Gurshish Singh Dhupar Girijesh Bajaj Amod Ghalsasi Jeevisha Rana Dhupar Agampal Dhupar