Post by Petra Hedorfer
CEO German National Tourist Board
Few sectors reflect the transformation of tourism as clearly as hospitality. The ๐ต๐ผ๐๐ฝ๐ถ๐๐ฎ๐น๐ถ๐๐ ๐๐ฒ๐ฐ๐๐ผ๐ฟ ๐น๐ถ๐ฒ๐ ๐ฎ๐ ๐๐ต๐ฒ ๐ต๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐โ๐ ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ฒ๐ฐ๐ผ๐๐๐๐๐ฒ๐บย and is shaped by strong SMEs, entrepreneurial spirit, and a deep commitment to quality. At the same time, it is ๐ป๐ฎ๐๐ถ๐ด๐ฎ๐๐ถ๐ป๐ด ๐ฎ ๐ฝ๐ต๐ฎ๐๐ฒ ๐ผ๐ณ ๐ฝ๐ฟ๐ผ๐ณ๐ผ๐๐ป๐ฑ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป, marked by both challenges and new opportunities. In this episode of #OnTheMic, Iโm joined by Jana Schimke, recently appointed CEO of the DEHOGA Bundesverband (German Hotel and Restaurant Association), to discuss the current realities shaping Germanyโs hotel and restaurant industry. ๐๏ธ๐ฌ Together, we explore: โข Why hospitality is such a ๐๐ถ๐๐ฎ๐น ๐ฒ๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ฟ โข The ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฒ๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ ๐ณ๐ผ๐ฟ๐ฐ๐ฒ๐ influencing the sector โข How SMEs and entrepreneurs are navigating ๐ผ๐ป๐ด๐ผ๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ โข The role of ๐ถ๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐ฒ๐ป๐ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ โข Where key ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ด๐ฟ๐ผ๐๐๐ตย are emerging ย A conversation that highlights both the resilience and the future potential of one of Germanyโs most important tourism pillars. ๐ง Listen now: https://lnkd.in/dvQggUnF #DZT #GermanySimplyInspiring #DEHOGA #Hospitality #IncomingTourism Deutsche Zentrale fรผr Tourismus e.V.
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