Post by Petra Hedorfer

Few sectors reflect the transformation of tourism as clearly as hospitality. The 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗰𝘁𝗼𝗿 𝗹𝗶𝗲𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝗚𝗲𝗿𝗺𝗮𝗻𝘆’𝘀 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 and is shaped by strong SMEs, entrepreneurial spirit, and a deep commitment to quality. At the same time, it is 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗮 𝗽𝗵𝗮𝘀𝗲 𝗼𝗳 𝗽𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, marked by both challenges and new opportunities. In this episode of #OnTheMic, I’m joined by Jana Schimke, recently appointed CEO of the DEHOGA Bundesverband (German Hotel and Restaurant Association), to discuss the current realities shaping Germany’s hotel and restaurant industry. 🎙️💬 Together, we explore: • Why hospitality is such a 𝘃𝗶𝘁𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗱𝗿𝗶𝘃𝗲𝗿 • The 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗳𝗼𝗿𝗰𝗲𝘀 influencing the sector • How SMEs and entrepreneurs are navigating 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 • The role of 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗮𝗹𝗲𝗻𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 • Where key 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 are emerging   A conversation that highlights both the resilience and the future potential of one of Germany’s most important tourism pillars. 🎧 Listen now: https://lnkd.in/dvQggUnF #DZT #GermanySimplyInspiring #DEHOGA #Hospitality #IncomingTourism Deutsche Zentrale für Tourismus e.V.

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