Post by Peter George Bell
Franchise architecture & IP strategy for games and entertainment | Founder, Purpose Made | Six years inside EA, now advising the studios, publishers and investors shaping what gets built.
People who see what others don't. People who find patterns in chaos. People who build systems that shouldn't work—but somehow do. Jeff Gomez is that kind of person. Born in a women's shelter, raised in the violence of 1960s Lower East Side housing projects, Jeff found refuge where many kids do—in stories. But unlike most of us, he didn't just consume them. He dissected them. Rebuilt them. And eventually, revolutionised how they work. Last night on the Purpose Made Podcast, Jeff took me through his journey from the kid obsessed with Japanese monsters who "could take punishment and yet figure your way out of it" to the man whose fingerprints are on the world's biggest franchises. Comment "Jeff" and I'll send you the full episode. #PurposeMadePodcast #Storytelling #Leadership #TransmediaStorytelling
