Post by Pernod Ricard

A part of French heritage since 1932, Ricard continues to expend. After massive success last year, the Ricard Bouteille 4,5% is now available France-wide and in a tri-pack. And what better way to launch Ricard Bouteille 4,5% than with a Marseille icon, pizza. Yes, Marseille was one of the first cities in France where pizza took firm root in the early 1900s, driven by Italian influence. They were soon adapted with a "Marseille twist" and signature local recipes. Collaborating with local partners pizza restaurant L’Eau à la Bouche and designer Mickaël Koska, who created an exclusive bottle opener and pack design with inspired by the brand. Ricard Bouteille 4.5% + pizza : a food pairing born in Marseille, to be discovered throughout France. Created in partnership with HVH, REBELLION, and photos by Anna Leonte Loron. Please enjoy our brands responsibly.