Post by Permutive

Our co-founder and CEO, Joe Root, recently joined Rob Beeler at Beeler.Tech to unpack the structural reset underway in agencies, and why it's a real opportunity for publishers. Joe's take: this is bigger than a workflow change. As agencies rethink how they make money, data collaboration becomes foundational. That shift creates real opportunity for publishers with strong data foundations and the ability to support more direct and increasingly automated ways of buying. Agentic buying was a big theme, too, not just as a tech trend, but as an inevitable business model shift. Worth a watch if you’re thinking about where publisher revenue, agency strategy and AI head next. https://lnkd.in/dvKxrm3F