Post by Permutive

Beyond thrilled to share the coverage of our work with publisher collective Atria, which includes DMP clients Hearst UK, Future, Immediate, Bauer Media Group, HELLO! Magazine and Time Out, featured in Anthony Vargas's story for AdExchanger. Big thanks to Joe Root, James Walmsley, Doug Green, Chris Kane and Ali Reeves for participating in the story. Atria's goal is to protect publisher value by giving advertisers exactly what they’ve always said they wanted: "high-quality ad inventory from trusted publishers with the requisite scale to justify the investment." And they're doing it with the help of Permutive's DMP and curation capabilities, which use publishers’ first-party data to curate audience segments without exposing proprietary info to competitors. This is the future of publisher monetization. https://lnkd.in/e9J49vdb #curation #DMP #publishers #adtech #programmatic