Post by Permutive

This morning at Cannes Lions, we co-hosted a breakfast panel with ID5.io that cuts to the heart of what the industry needs to figure out right now. The topic: "A New Era for Addressability: Independence in an AI-Powered Ecosystem." Moderated by Sara Badler, Chief Advertising Officer, North America at The Guardian, the conversation brought together: Domenic Venuto, Chief Product & Data Officer at Horizon Media Scott Ensign, Chief Strategy Officer at Butler/Till Mathieu Roche, CEO at ID5.io Our own Joe Root, Co-founder & CEO at Permutive The conversation was sharp. The open internet is held to a different standard than walled gardens, and the exit of legacy infrastructure is an opportunity to rethink the pipes entirely. The consensus: agentic AI changes the equation, but only if we build openly. Quality signals matter more than scale. Independence isn't a nice-to-have; it's a market requirement. Thank you to everyone who joined us, and to our partners at ID5.io for co-hosting. The work starts now. #CannesLions #Addressability #AdTech #OpenInternet