Post by Permutive

"Turning AI into Marketing Impact," a fitting panel to close out the Brand Innovators' AI & Innovation Summit in New York yesterday, hosted by IBM. Our CMO and panel moderator, Dave Rosner, was joined by Sanya D. (ŌURA), Sandra Grieden (IBM) and Meera Patel (Mars), who explored what AI actually looks like once it becomes part of a marketing team's day-to-day. Not a future vision, but an operating model driving real results today. The winners aren't the teams using AI to (just) do the same things faster, they're the ones rethinking what's possible. Thank you, Brand Innovators and IBM, for a great day, and to Sanya, Sandra and Meera for the conversation. #BrandInnovators #AI #Permutive