Post by Perficient

Shoptalk Spring 2026 made one thing clear: the retail landscape is evolving — and retailers can't afford to watch from the sidelines. Perficient's Kim Williams-Czopek, vice president of commerce and customer experience, joined the Women in Retail Pavilion for a session moderated by Allison Lynk, principal product marketing manager at Twilio, focusing on what actually makes brand experiences work in practice. From sessions and conversations throughout the event, three trends stood out: • Agentic AI is moving from experimentation to foundation • Emotion still drives the customer experience — technology just needs to stop ignoring it • Retailers need to stop speculating about AI's future and start testing it What trends stood out to you? #PerficientRetail #PerficientDistribution #Shoptalk2026