Post by Perficient

Perficient’s VP of Salesforce, Megan Glasow,  is quoted in Forbes! Her perspective shapes the framework of •Shep Hyken’s latest article on what it takes to transform broken, outdated processes into customer-centric, revenue-generating experiences.     The article reinforces what we see in real projects. AI failure is rarely about the technology itself and more often stems from a lack of operational discipline.    Megan explains that AI only works when the experience and process work. With AI, CRM becomes the orchestration layer that:  - Guides transitions (marketing → sales → service)  - Injects richer context into customer interactions  - Helps teams meet customers where they are or guide them to ideal next steps    Read the full article, now live on Forbes! See here: https://lnkd.in/gvpxrt2D #Forbes #ForbesFeature #Salesforce #AI #CustomerExperience #DigitalTransformation #CRM #CustomerCentric #Perficient