Post by Perdoo

Your strategy probably isn't the problem. The problem is that the strategy never made it past the executive floor. Donald Sull's research at MIT Sloan, based on surveys of 7,600 managers across 262 companies, found that even when middle managers are given five chances to list their company's top five strategic priorities, only 55% can name even one of them. Kaplan and Norton's earlier research found similar gaps: at one major Mobil division, only 20% of employees understood the strategy before a Balanced Scorecard rollout. McKinsey's 2024-2025 strategy survey of executives shows the situation getting worse. If your OKR rollout has stalled at the leadership layer, your strategy has stalled with it. The cost isn't just that 80% of execution is missing. It’s also that the 20% of execution you do have is quietly being undermined by the rest of the org.