Post by Perdoo

The mistake leaders keep making is setting goals on outputs (activities, things you do) instead of outcomes (results, things that happen as a consequence). Uber put 5,000 engineers on uncapped AI tooling, ranked teams by tokens burned, watched usage shoot from 32% to 84%, and then their COO had to admit he couldn't draw a line between any of that spend and a single consumer improvement. Token usage is an output. The product getting better is an outcome. When you make the output the goal, teams optimize the output. The number goes up. The thing you actually wanted barely moves. This isn't an AI problem. It's a goal-setting problem, and it happens every time leaders measure how busy the team is instead of what the team delivered.