Post by Pepsi Lipton

We’re thrilled to share that Guatemala took home GOLD at this year’s prestigious Drum Awards – Americas, with the campaign ‘Lipton Zero: The Virtual Sampling Hack That Changed the Game’ winning in the Digital Experience category! 🏆 These awards celebrate the most effective marketing across the region, and we’re proud to see Lipton and cbc Guatemala leading the way in Ready-To-Drink-Tea innovation. This campaign didn’t just reinvent sampling, it changed how zero-sugar beverages are perceived. By making trial more accessible and relevant, we proved that Lipton Zero is 0% sugar, 100% taste. With Lipton Zero: 📲 We turned WhatsApp into our sampling engine 🏪 Made Shell Select our redemption point 🎥 And transformed TikTok creators into conversion powerhouses   We didn’t just distribute Lipton Zero, we turned it into the #1 RTDT Zero in the country by breaking the sugar habit, one sip at a time. A huge shoutout to RocknRolla.23 and the CBC Guatemala team for showing how bold ideas deliver real impact.   #TheDrumAwards #LiptonZero #DigitalExperience #MarketingInnovation #CBCGuatemala #ZeroSugar   Elena Espinosa, April Adams-Redmond, Aruj Nawaz, John Adedoyin, Mariana Patrón Albo, Josué Riestra, @Maria Lizzie Cofiño, Christina Patiño C, Nathalie Hasbun, Ricardo Homs, María José López Zacarías, Alfredo Armas Liutti, Rafael Sanguinetti, ROCKNROLLA.23