Post by Pentland Brands

We’re excited to share that we now own the Kickers UK & Ireland IP, marking the next chapter in a partnership that’s spanned decades. Having licensed the brand for many years, this move strengthens our connection with Kickers and its community. 🙌 As Alex Roberts, Head of Brand at Kickers says: “This is a testament to the strength of the Kickers brand within this market, and continued potential it has. Everybody has got a Kickers story, and be it the Kickers fleurette, or those unmistakable red and green tabs, the brand possesses a cross-generational cultural cache, which is very rare. Now with full ownership in the UK and Ireland, the talented team sat behind this brand can carry that legacy into an exciting new chapter - always with the same authenticity that makes Kickers so special.” Read more about it over on our blog: 🔗 https://lnkd.in/evFJUEzr